This section showcases logo and branding designs, demonstrating an ability to balance strategic thinking with high-level creativity. I approach each project by deeply exploring the client's vision, resulting in logos that are not merely decorative but symbolic and functional.
The application of color is a defining feature of my work. The use of specific palettes is not just for aesthetic appeal, but to evoke particular psychological and emotional responses that align with the brand’s core values. This deliberate use of color ensures the branding is cohesive and communicates the intended message clearly.
Overall, this collection emphasizes creative problem-solving in design. The finished branding systems reflect my mastery of typography, layout, and visual hierarchy, ensuring that the entire identity, from logo to supporting graphics, is consistent, distinctive, and highly effective across all media.
Logos/ Branding
This section showcases my proficiency in typography design and the technical ability to prepare and refine text for professional applications using Adobe Illustrator.
The work highlights a focus on selecting, manipulating, and customizing typefaces to align with specific branding or conceptual needs. Once initial type choices were established, I leveraged Illustrator to perform crucial vector cleanup and refinement.
